Hello, I’m Viola, the Founder of Melanated Culture Club. I launched this brand in June 2023 with a vision rooted in representation—because I believe Black culture matters, and it deserves to be seen, honored, and reflected in the everyday.

Melanated Culture Club is my Black woman–owned lifestyle brand dedicated to uplifting, celebrating, and honoring the richness of the Black American experience through art, apparel, and home décor.

Every digital design I create is designed with intention. I draw inspiration from Black heritage, history, bold aesthetics, and modern street style. From striking Afrocentric tees and cultural art prints to meaningful gifts and home décor, I blend visual storytelling with culture-driven symbolism and contemporary design to create pieces that not only look amazing—but carry purpose.

The core vision behind Melanated Culture Club is three-fold:

Educate: I infuse culture and history into my products, honoring Black heroes, heritage movements, and historic communities.

Inspire: I design bold, unforgettable visuals that empower both wearer and viewer—encouraging self-expression and cultural pride.

Celebrate: I create art, décor, and fashion that reflect our stories, because representation isn’t optional—it’s essential.

When you choose Melanated Culture Club, you’re choosing more than a product. You’re choosing digital art and design that affirm identity, spark conversation, and serve as daily reminders of resilience, strength, and beauty.

Thank you for supporting independent, woman-owned, and Black-owned creativity—and for standing with me in the movement to bring representation into every space.

🖤 Digitally Me,

Viola Joyner, Founder & Creative Director
Melanated Culture Club